Medical professionals previously invested a large portion of their marketing budget into getting a prominent listing in the yellow pages to generate new leads and onboard new patients.
Times sure have changed, however. But health is still of the utmost importance.
Nowadays, nothing is more important for doctors, medical experts and specialists alike than having a professional website for their practice. It's imperative for those in the health care sector to explain who they are, what they do and who they help.
In fact, there's so much information to cover that one-page websites have been disappearing. Instead, three and five-page sites have become the "new normal." Doctors doctors showcase static pages for "services," "contact," "about us," "patient testimonials," "schedule appointments" and more.
These pages collectively serve as one large "online business card," giving patients all the information they need to know regarding their doctor's location and hours. They also display up-to-date medical records and provide the option to book appointments. And sure, traditional business cards are still in existence. But many of us end up either losing them, or sometimes just tossing them in the wastebasket to create space for more important items.
So why is it so important for doctors to boost their online presence by having a website created to explain everything about them and their practice? Read on to find out.
They also need the flexibility to schedule appointments and download medical forms.
It's important to know that patients might have a medical emergency or require assistance on-the-go, while on a mobile device. As such, displaying contact information in a user-friendly layout that is optimized for both desktop and mobile is extremely important.
And while it's great to have contact information, it's often more important to give users the option to take matters into their own hands. And go a step further down the funnel.
The ability to schedule appointments online is critical to have in the modern age. It allows patients who are busy managing their daily lives to book an appointment at any time of day, when it fits into their calendar. It also saves the medical practice itself time and energy, as each appointment booked online is one less call a receptionist has to deal with during their workday. It's a mutually beneficial situation, and is a must-have for medical professionals.
It's a known fact that users will buy more from those they know, like and trust. So giving them more options to do so is extremely important for medical business owners.
Booking an appointment for a routine check-up is a good way to get a patient in the door. But if they find out they can also get a vaccine or cosmetic service, they may be more inclined to purchase those as well. Listing those services on your website is a way to get them to do exactly that.
Patients often visit a doctor's website before their appointment, in search of information about where the office is located, or hours of operation. Giving them more options that they may not have been aware of on a "services" page can incentivize them to purchase more during their visit. Don't miss out on the opportunity to upsell.
Contact information is important, yes. But patients in the modern age also value authenticity, transparency and trustworthiness. And that's why medical website design is imperative for medical professionals. It's much more beneficial to display this amount of information in a user-friendly way, rather than on one tiny piece of cardboard.
This type of layout provides far more information than a traditional business card.
It's pretty easy to see why a digital business card is more effective than a singular piece of cardboard with tiny font printed on it, from a visual perspective.
Not only that, patients may also hold a medical professional with a strong digital presence in high regard. In their mind, someone who is digitally-savvy could be viewed as more of an expert in their space, and they may lead to trust the doctor more.
Supply chain shortages around the world have created issues for business owners. Any way to conserve resources is considered best practice. Wasting paper and other resources must be avoided.
The push for conserving paper dates back decades. But it's never been more popular than it currently is. Cutting down trees for the purpose of writing on pieces of paper is looking more antiquated by the day, and it certainly isn't efficient. Not only that, the supply chain and inflation-related issues have increased the cost of paper, as well as many other office supplies.
Instead of contributing to the problem, medical professionals can help solve it by giving patients the option to download and fill out forms online. We're big fans of DocuSign, as services such as this provide a fast, frictionless way to create and update forms with a few clicks of a mouse and some keystrokes.
No one has a phone book anymore. But billions of people around the world have a smartphone. Some of them also have a desktop computer as well. Don't get lost in cyberspace. Instead, it's best to contact a professional medical web design team to help build the site you need to grow your practice. Even the National Institute of Health has great resources for healthcare professionals.
Investing in website design is the most cost-efficient way for medical professionals to market themselves in the modern age. Billboards and out-of-home advertising lead to awful returns, as, at best, they help improve brand awareness.
But a website, on the other hand, can help increase sales, improve the customers' experience and get your business found online. Take action before your competitors do. You won't regret it.